Performance Marketing Executive

Contact Us: +91 9081265655

Email Us: hr.official@bookmywish.com

Job Responsibilities:

• Generate demand and nurture prospects from awareness to a consideration stage using the display mediums including Facebook, Instagram, Linkedin, YouTube and Google.

• Understanding audience behaviour and creating the right segmentation to target and re-market contextually.

• Set-up, manage and Scale campaigns on different ad-platforms.

• Writing quirky and intriguing ad copies and translating that to visual ideas. Conceptualize and co-ordinate with the design team to give a form to your ideas and imagination.

• Reporting and analysis of spend performance and campaign effectiveness.

• Understand the different technologies in the stack that can aid better targeting and conversions.

• Create and manage campaigns of Amazon marketing services (AMS) and achieving better ACOS

• Create and manage campaigns on other marketplaces like Flipkart, Purplle, Snapdeal etc

Key Competencies:

• strong problem-solving skills

• Good knowledge of analytics tools and Ad platforms Google Analytics, Facebook Ads, Google Ads.

• Excellent quantitative and data analysis skills

• Education - Graduate /Postgraduate (Engineering education is mandatory)

• Experience required – 3+ Years’ experience in B2C (beauty & personal care preferred)